Mapping the Brands is a series that showcases fashion companies from around the world.
What Can We Learn From Perry Ellis International?
Perry Ellis International, Inc., an international clothing company, primarily focuses on sportswear and casual clothing. Headquartered in a suburb of Miami, Florida called Doral, the company has been in existence since 1967.
The company designs, distributes, and licenses a broad line men’s and women’s apparel, accessories and fragrances, as well as select children’s apparel. Such brands as Laundry by Shelli Segal and Rafaella call Perry Ellis home. Recently, the company expanded its international and licensing distribution. Much of the expansion took place in Europe, Canada, and Mexico.
On the heels of the fashion film, The True Cost, revealing environmental and human rights issues in the fashion industry, many companies are increasing their sustainability efforts.
Perry Ellis proudly proclaims that its priority is to leave behind the smallest environmental footprint. For example, Perry Ellis dyes denim using highly compressed carbon dioxide gas, instead of water. Reportedly, the company not only reduced the amount of water that it used by 92 percent, but also delivered a 30 percent energy savings in fiscal 2015.
Further, Perry Ellis is dedicated to social responsibility. The company formed Community Action Committee (CAC) to act as its community engagement arm. Its philanthropic efforts focus on five areas: health care, education, arts/sports & entertainment, human services, and fashion industry.
Perry Ellis’s General Counsel: A Fashionable Law Career
Cory Shade serves as Senior Vice President and General Counsel for Perry Ellis International. She has over 20 years of legal experience.
During Shade’s interview, Combining Law With Business, she shared that her responsibilities include handling all SEC filings and requirements and any and all corporate matters, including licensing and intellectual property. Further, Shade is a part of contract negotiations from beginning to closing, as well as store rollouts on a macro level. If that’s not enough, she also oversees all litigation and other legal issues that inevitably arise.
Shade’s career in fashion and business reaffirms my own goals to pursue fashion law! I can’t wait to see what’s next for Miami in Fashion Law. Look for more company profiles in the future. Leave me a note in the comments section below.